Sharon-May McCrostie
Director, International and Sector Engagement, ENZ
Sharon-May is the Director of International and Sector Engagement at Education New Zealand Manapou ki te Ao. She leads a team dedicated to supporting New Zealand education providers to grow their capability and success in international education.
Prior to joining ENZ in 2023, Sharon-May was with New Zealand Trade and Enterprise in a range of roles supporting New Zealand exporters to realise their international growth ambitions, including Customer Director, Regional Director Australia Pacific and Trade Commissioner Hong Kong.
Sharon-May has also held senior sales, marketing and business development positions across the New Zealand export food industry, with a focus on Asian markets, including at ENZA (formerly the NZ Apple and Pear Marketing Board) in Singapore.
She has a management degree majoring in Japanese and international business from the University of Waikato.
2:00 pm
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3:00 pm
Galaxy Ballroom 1
Passage to SE Asia: exploring opportunities for PTEs in India, Philippines and Sri Lanka
The government recently launched the International Education Going for Growth Plan which outlines an objective to double the international education sector’s economic contribution by 2034. In the short term, the Plan will focus Education New Zealand’s promotional efforts in markets with the highest potential for growth while continuing to maintain New Zealand’s strong presence and reputation for high-quality education in other markets. ENZ's promotional activities are captured in ENZ’s Go-To-Market Plans. The markets of focus for PTEs include: China, Viet Nam, Philippines, India and Sri Lanka. This session will outline ENZ’s plans for India, the Philippines and Sri Lanka relevant to the PTE sector and seek input from participants on the opportunities and challenges for PTEs in these markets.